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Big Chalk

We bring order to the chaos of data.

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See your data in a whole new light.

Let’s talk

The Best People at The Right Time

We are the human connection between your data and the right insights.

At Big Chalk, our mix of art and science provide you the ability to create new brand stories, successful outcomes, and solve marketing and sales problems that may not be apparent. With our platform of services, exceptionally seasoned professionals, and commitment to flexibility, we are able to quantify and qualify data to produce actionable solutions for proven market viability.

Both global leading brands and emerging start-ups require the specialization, platforms, and foresight that Big Chalk delivers. Not only do we analyze and monitor data to identify actionable opportunities, but also leverage the power of staying ahead of the curve to provide pre-emptive activity loaded with insight. Grab on and watch your brand elevate like never before.

More about us

Solutions

Chalk one up for data-backed decision-making.

We deliver value from your big data via analytics, insights and technology to meet your ever-changing brand growth needs. Our people and culture give CMOs, Brand Management, Sales Leadership, and M&A teams the integrated data tools and expertise to assess and refine business and market challenges. Big Chalk offers the flexibility, proven track record and passionate talent to deliver results.

And from our first consultation, we become part of your team so that your unique needs and solutions come into focus.

Big Chalk Studio

Big Chalk Studio focuses on the “So What” and “Now What” that drives high-quality storytelling and decision-making. Our experts bring your data to life.

When you engage the Big Chalk Studio, you get access to data scientists, consultants, analysts, engineers, and report builders as you need them, when you need them.

Services

  • Retailer storytelling
  • Advanced data analytics
  • Insights and consulting
  • Intuitive executive dashboards
  • Period reporting
  • Cross-functional report integration
  • Report automation
  • Data warehouse development
  • Data management
Learn more

Big Chalk Marketing Effectiveness

Optimize your marketing strategy and get fast answers to these questions:

  • Is my marketing investment producing a positive ROI? Is it building my overall brand?
  • Which marketing messages are reaching my target audience? What products and features are must-have vs nice-to-have?

Services

  • Marketing Mix
  • Brand Health Management
  • Message & Concept Testing
  • Price Elasticities & Pricing Strategy
Learn more

Why Choose Us

The right people can bring meaning to your data. We’re the right people.

Let Big Chalk be your trusted partner, helping you maximize your Brand and Business results.

Unique skills

Leverage talent across the spectrum – from standard analytics through to emerging technologies, methods, and channels.

Return on investment

Increase your ROI by leveraging new approaches to people and partners.

World-class expertise

Access experienced workers and the highest quality deliverables.

Flexibility

Get intellectual capital on demand. When you need it – for how long you need it.

Agility

Real-time solutions accomplished quickly
can now be a reality.

Reduced administration

Reduced administrative burdens enable focus on business solutions.

Big Chalk’s team took a complex process, made it easy for us to understand, and helped us apply the results in practical, functional ways.

– Director, Consumer Insights, major protein brand | View case study
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Careers

We put people first

At Big Chalk, we align experienced professionals with world-class organizations looking for expert talent to help them drive valuable business outcomes. Looking for an opportunity to leverage your expertise in a flexible, remote work environment?

We invite you to check out our Career opportunities or complete our Talent Profile if you’re interested in our Consultant Network, so we can learn more about you and connect further.

Explore opportunities

Complete our Talent Profile

Insights

Explore analytics trends, ideas, work and research

Innovating for the Future: Navigating the Research Maze in Challenging Times (Size Doesn’t Matter)
Articles

Innovating for the Future: Navigating the Research Maze in Challenging Times (Size Doesn’t Matter)

Read More
The CPG Category Manager / Consumer Insights Conundrum: Why Going Solo Doesn’t Always Cut It
Articles, Featured

The CPG Category Manager / Consumer Insights Conundrum: Why Going Solo Doesn’t Always Cut It

Read More
The Power and Efficiency of Expertise on Demand
Articles, Featured, White Paper

The Power and Efficiency of Expertise on Demand

Read More
Protein Company Draws on Marketing Mix Data to Improve Media Strategy
Case Study

Protein Company Draws on Marketing Mix Data to Improve Media Strategy

Read More
The Data Headache
Articles, White Paper

The Data Headache

Read More
9 Questions to Inform Your Data Strategy
White Paper

9 Questions to Inform Your Data Strategy

Read More

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Ready to Chalk? Let’s Talk

Get the conversation started and let’s discover Big opportunities.

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1570 Oak Ave., Suite 100
Evanston, IL 60201
info@bigchalk.co
+1 847-957-1861

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