Combining consumer insights expertise
and data science talent to amaze brands
Who We Are
We are the human connection between your data and the right insights.
Big Chalk is a marketing analytics and outsourcing company that partners with leading consumer brands and retailers to tackle their business challenges and capture their greatest opportunities.
We are on a mission to modernize analytical consulting through tailored staff augmentation and advanced analytics. Our goal is to make consulting more adaptable, targeted, and data-driven, helping clients achieve better results through flexible, modernized solutions designed to meet their unique needs.
Big Chalk’s blend of consumer marketing experts and data scientists provide the tools and consulting services that brands of all sizes need to grow sales and build connections with their customers.
What We Do
Chalk one up for data-backed decision-making.
CPG Consulting
Big Chalk provides access to an elite network of 1,500+ consultants with expertise in strategic planning, insights & analytics, data science and engineering. We integrate the precision of data science with consumer expertise to elevate your data into actionable intelligence, unveiling strategic growth opportunities for your business.
Marketing Effectiveness
Big Chalk empowers marketers to optimize marketing & trade investments, boost brand health, and drive revenue growth.
We leverage advanced analytics to address the tough business issues that CPG brands and retailers face, including marketing mix optimization, media ROI, brand health measurement, pricing and promotion strategy.
Pricing Strategy On Demand
Powered by NorthLight Gazelle, Big Chalk’s Pricing Strategy on Demand solution delivers channel- and account-level pricing insights at unprecedented speed. This AI-powered solution revolutionizes pricing and promotion analytics with custom modeling and remodeling that scales up or down as market conditions change and with real-time scenario planning that provides clients bespoke account plans almost instantly.
Emerging Brands
With less than 2% of new product launches surviving beyond year 2, Retailers are very protective of their shelf space when determining who to bring in. Big Chalk’s Emerging Brands Launch & Growth Toolkit arms your product sell-in story with the consumer-based insights necessary for Retailers to say “yes” for your brand.
Reporting & Dashboarding
From consumption-based forecasting to Category/Brand assessments to Opportunity Finders, with detailed scenario analyses, we specialize in crafting custom dashboards and visualizations that empower you to make informed decisions with clarity and precision. Transform your data into actionable intelligence effortlessly.
Custom Insights & Analytics
Big Chalk develops custom insight and analytic solutions tailored to your specific objectives. Whether you’re interested in the foundational stages of concept and product testing, the intricate aspects of conjoint analysis, or deep custom consumer learnings – we dedicate ourselves to delivering actionable insights that drive tangible results.
Our 360° Intelligence Approach
How we turn insights into business growth
Align with Business Strategy
Understand specific business goals and challenges, ensuring insights are tailored to align with strategic objective and long-term growth plans.
Integrate Macroeconomic Trends
Incorporate relevant macroeconomic trends to provide critical context and help anticipate future market dynamics.
Conduct Competitive Assessment
Evaluate market position through competitive analysis, identifying opportunities, threats, and areas for differentiation.
Address Business Questions
Design insights to directly answer specific business questions and support implementation plans.
Deliver Actionable Intelligence
Transform business-relevant insights into growth opportunities to achieve core business ambitions.
Why Choose Us
The right people can bring meaning to your data. We’re the right people.
Our expert consultants are ready to help grow sales and maximize profitability.
Unique Expertise
Leverage talent across the spectrum – from standard analytics through to emerging technologies, methods, and channels.
Maximized Return on Investment
Increase your ROI by leveraging innovative approaches to people and partners.
World-Class Expertise
Gain access to experienced insights & analytics, data science and engineering professionals delivering exceptional results every time.
Flexibility
Scale your intellectual resources as needed—on your timeline, for your priorities.
Agility
Real-time solutions accomplished quickly can now be a reality.
Streamlined Processes
Focus on what matters most while we minimize your administrative workload.
Big Chalk’s team took a complex process, made it easy for us to understand, and helped us apply the results in practical, functional ways.
– Director, Consumer Insights, major protein brand | View case study
Insights
