Are you and your team versed enough with the innovation, science, and technology of data analytics necessary to develop a comprehensive data strategy that will drive the continued success of the products in your company? The data says probably not. According to research from Retail Info Systems News in their 2023 Retail and Consumer Goods Analytics Study report: Ostriching is not a sustainable strategy. Frankly, anyone ignoring the need for a data strategy should feel … [Read more...] about Data Strategy 2023: Navigating Complexity in Retail & CPG Analytics
As 2023 settles in, and the state of the U.S. economy remains anything but predictable, marketers and brand managers are searching for safety and reliability with their media investments. Which media are showing positive returns in the wake of fluctuating CPMs and fickle consumer spending? Download our report on ROI benchmarks across various marketing channels to find out. … [Read more...] about Show us the Money! Media ROI Benchmarks Year End 2022
Possible Futures Part 2 To Read Part 1 click here The other day, my accountant informed me I had to send a tax document via fax to the state for swift processing. She says this without any pause as if it were given that I still owned a fax machine. Hold on. What? Fax? Really? I don't even have a landline. I mean, I do own a 35mm camera with half a roll of used film, but that's only because I find it somewhat amusing, and I keep promising myself I'll have it developed. BUT, it got me … [Read more...] about Towards Real-Time Analytics: Transforming Consumer for a Competitive Edge
CPG Marketers, listen up because I'm about to reveal a secret to you. The way you're operating right now. It's as outdated as a fax machine. That's right, I said it. But don't worry; we're not here to make you feel bad. Instead, we're here to help you evolve into the marketing superhero you were always meant to be. Fret not, Big Chalk's got your back. At Big Chalk, we don't just think outside the box. We blow the box up and create something entirely new. And we want to share our … [Read more...] about CPG Research and Analytics, Change is Happening. Let’s Talk About Possible Futures Part 1
Unraveling the Mysteries of Market Research for Large and Small Companies Alike Ahoy, fellow innovators! We're living in a world where business landscapes are evolving faster than you can say "Eureka!" New products, designs, technologies, and marketing strategies are constantly reshaping the market, leaving us all scrambling to keep up. Whether you're a giant in your industry or just starting, research is your best friend in these turbulent times. So, buckle up, and let's delve into why … [Read more...] about Innovating for the Future: Navigating the Research Maze in Challenging Times (Size Doesn’t Matter)
Embracing the Complexity and Maturing Data Landscape Dear esteemed CPG Category Managers and Consumer Insights connoisseurs, let's acknowledge your exceptional prowess in steering through the ever-evolving, data-driven world of consumer packaged goods. However, even the most accomplished professionals require support, and that's precisely our focus today. The CPG landscape, with its labyrinth of fluctuating data sources and intricate business questions, calls for collaboration. It's time to … [Read more...] about The CPG Category Manager / Consumer Insights Conundrum: Why Going Solo Doesn’t Always Cut It
We believe today’s market demands extreme efficiency. As such, we don’t sell expensive talent, we offer agile, fractional access to capability, smarts, and skills. Which means if you’re working with a Big Chalk marketing consultant, but find you also need a data engineer, it’s a simple, streamlined pivot. Our deep bench of experienced consultants, for instance, are skilled in taking data and turning it into the So What and Now What that drives high quality storytelling. This can be a boon for … [Read more...] about The Power and Efficiency of Expertise on Demand
Brand strategists at a leading U.S. protein company were faced with a dual challenge: assessing performance and ROI on their marketing investments while maintaining flexibility to apply new strategies as media budgets increased. Big Chalk’s Marketing Mix on Demand service – leveraging advanced data modeling and the experience of Big Chalk’s seasoned analysts – identified the highest (and lowest) media ROIs and set the protein company up to make better media investments on a go-forward … [Read more...] about Protein Company Draws on Marketing Mix Data to Improve Media Strategy
