Coloring your mix of data, planning and results
Big Chalk Marketing Effectiveness
We are providing marketers and agency strategists a new option for marketing measurement and planning. Our streamlined data collection and model prep processes, combined with our integrated Web-based planning tool, shortens the time from project kickoff to execution of marketing strategy. Our ability to integrate clients’ post-project sales data with model projections helps marketers course-correct bad campaigns or double down on good ones in record time.
Below you’ll find: Marketing Mix | Brand Health
Marketing Mix
Through our end-to-end modeling platform, Big Chalk can calculate your ROI across all of your media outlets. Whether your brand executes traditional broadcast and print, or you’re leading the charge with streaming media outlets like Facebook, TikTok or other game-changing platforms, our consultation and tools can manage your end result positively.
If your $2MM spend on Retail Media directly generated $4MM in sales, this obviously is a smart buy, something you should do more of.
But if your $6MM spend on broadcast television & Facebook only generated $2MM in sales, this suboptimal ROI necessitates the opportunity to assess, recalculate, and reapportion your marketing budget assets.
The Brains
Partnering with Big Chalk gives you a unique position in your market, because our consultants are seasoned marketing experts – not just algorithm jockeys. The data and reports can show anybody what is happening, but they cannot give you the human advantage of experience, consultation and relationship. With Big Chalk consultants and tools, collaboratively we help you make the right next move, which is critical to growth in today’s climate.
The Payoff
Granular model outputs combined with specific, actionable recommendations arm you with a strategy in a media environment that is – let’s face it – complicated at best. In 5-8 weeks, you’ll be prepared to drive double-digit improvements in marketing efficiency – all at a project cost 30% less than industry norms.
Brand Health
No one needs to explain to you the power of a brand. Just look at Coke. Or Apple. Or Disney. And all of the activities, decisions and data that continue to fuel their bottom lines. Strong brands create strong connections. However, many brand health measurement tools suffer from gaps between qualitative survey instruments and the quantitative data needed for the modeling that provides deeper insights.
So, while many firms offer brand health measurement, Big Chalk takes it further. The Big Chalk Studio of deeply experienced B2C Subject Matter Experts leverage custom, state-of-the-art measurement solutions along with the industry insights to deliver flexible, effective outcomes. Our advantage is the ability to deliver precise cause-and-effect insights based on the frequency and granularity of our data collection. With that said, we thrive by being much more than “just another tech company.” Like a world-class analytics shop combined with white-glove consultancy services, our SMEs roll up their sleeves and develop strategies to solve your very specific brand challenges.
Nature’s Sunshine engaged Big Chalk to help us reposition our product lines as our market continues to evolve in different sales channels. The team brought a creative analytic approach to a complex category and armed us with key insights and recommendations to move our business forward.
– Derek Christensen, Director of New Business Development
