Collaboration – The Color of Your Success
Big Chalk Studio
We get it. Your leadership needs answers, so you need answers. You have data coming out of your ears that only addresses half the question AND you need a custom analysis to answer the rest, but no research suppliers can meet the timing or the budget. We wish this only came up once a year, but our experience is this is the new norm, which makes delivering timely, action-oriented insights more challenging than ever. That’s where Big Chalk steps in…
Below you’ll find: Insights in Action | Consumer and Brand | Category Management and Shopper Insights | Reporting and Data
Insights in Action
We’ve designed the Big Chalk Studio with the needs of today in mind. To answer leaderships’ questions, you need a partner with agility because we know the questions you’re answering today will look different in 6 days, let alone 6 months. Our Studio teams are designed to fully address your questions du jour while operating efficiently and effectively, with our wide array of expertise, leaving you feeling spoiled and wondering, “Why hasn’t anyone done this before?”
- Teams tailored to your specific needs
- Cohesive analyses using all data available
- Fractionally utilizing resources
- Varied skill sets that can be mix ‘n matched
Consumer and Brand
Our Consumer and Brand solutions address the most pervasive and impactful brand questions in today’s environment. We’ve got the experience and expertise to help you with a variety of topics designed to drive growth and inspire action.
- Concept testing
- Custom survey solutions
- Segmentation
- Price and promo analytics
Category Management and Shopper Insights
Elevating the insights you take to your retailer customers is a competitive advantage that can differentiate you. Who knows…it might even get you the category captain designation you have been chasing! The questions are unique and there are no one-size-fits-all answers because every retailer is distinct. Let us help you understand the nuances for your customer:
- Assortment optimization
- Trade and promo analytics
- Control store/Virtual store testing
- Loyalty analytics
Reporting and Data
Keeping up with the versions and iterations of period reports is daunting and exhausting, not to mention you also have a day job. Our Reporting and Data experts lift you out of that rut, establishing efficient data collection and harmonization processes that expedite and automate the population of your period reports. Stop producing reports and start impacting decisions.
- Period report automation
- Executive dashboard creation
- Cross-functional report integration
- Custom dashboards and visualizations
One of the most difficult challenges with Brand Health research is making it actionable. By tying shifts in brand perception to messaging and media channels, Big Chalk showed us meaningful ways to course-correct and keep driving the new identity forward.
– Brand Manager, U.S. national retailer
