Collaboration – The Color of Your Success
Big Chalk Studio
We get it. Your leadership needs answers, so you need answers. You have data coming out of your ears that only addresses half the question AND you need a custom analysis to answer the rest, but no research suppliers can meet the timing or the budget. We wish this only came up once a year, but our experience is this is the new norm, which makes delivering timely, action-oriented insights more challenging than ever. That’s where Big Chalk steps in…
Below you’ll find: Insights in Action | Category Management | Shopper Insights | Reporting and Data
Insights in Action
We’ve designed the Big Chalk Studio with Shopper Insights and Category Managers in mind. To answer retailers’ questions, you need a partner who can act quickly and manage the fast-paced environment of retail. Our Studio teams are tailored to your unique needs in order to efficiently and effectively drive the outcomes you want with your retail customers.
- Teams constructed with category expertise
- Cohesive analyses using all retailer data
- Varied skill sets that can be mix ‘n matched
Category Management
Elevating the insights you take to your buyer can create a competitive advantage that differentiates you. Who knows…it might even get you the category captain designation you have been chasing! Their questions are unique and there are no one-size-fits-all answers because every retailer is distinct. Let us help you understand the nuances for your customer:
- Assortment Planning
- Trade and Promo Planning and Analysis
- Category Strategy
- Price Optimization
Shopper Insights
Our Shopper Insights capabilities help you diagnose and understand the complex and ever-changing relationship between retailer and shopper, resulting in solutions that drive category and brand growth. We’ve got the experience and expertise to help you tell the compelling stories retailers are searching for.
- Shopper Segmentation
- Retailer and Category Storytelling
- Virtual Store Testing
- Conjoint Testing
Reporting and Data
It’s not uncommon to be asked to work with both syndicated POS data solutions and retailer specific tools. Mastering the seemingly ever-increasing retailer-specific tools and UIs can be a daunting challenge. Our Reporting and Data experts can make your life easier by integrating data streams, automating reports or providing analytical frameworks to analyze your data for category insights. Stop producing reports and start making recommendations to your retail customers.
- Period report automation
- Executive dashboard creation
- Cross-functional report integration
- Custom dashboards and visualizations
