Unraveling the Mysteries of Market Research for Large and Small Companies Alike Ahoy, fellow innovators! We're living in a world where business landscapes are evolving faster than you can say "Eureka!" New products, designs, technologies, and marketing strategies are constantly reshaping the market, leaving us all scrambling to keep up. Whether you're a giant in your industry or just starting, research is your best friend in these turbulent times. So, buckle up, and let's delve into why … [Read more...] about Innovating for the Future: Navigating the Research Maze in Challenging Times (Size Doesn’t Matter)
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Embracing the Complexity and Maturing Data Landscape Dear CPG Category Managers & Consumer Insights experts, let's raise a toast to your superhero powers in navigating the ever-evolving, data-driven world of consumer packaged goods. But even superheroes need sidekicks, and that's precisely what we're going to discuss today. You see, it's not your fault that you can only sometimes keep up with the needs of your business on your own. The CPG landscape is a complex maze of shifting data … [Read more...] about The CPG Category Manager / Consumer Insights Conundrum: Why Going Solo Doesn’t Always Cut It
We believe today’s market demands extreme efficiency. As such, we don’t sell expensive talent, we offer agile, fractional access to capability, smarts, and skills. Which means if you’re working with a Big Chalk marketing consultant, but find you also need a data engineer, it’s a simple, streamlined pivot. Our deep bench of experienced consultants, for instance, are skilled in taking data and turning it into the So What and Now What that drives high quality storytelling. This can be a boon for … [Read more...] about The Power and Efficiency of Expertise on Demand
8:30 AM.PRODUCT MANAGER’S OFFICE.SECOND CUP OF COFFEE.PANIC SETTING IN. Hot dogs! How can there be so many problems with hot dogs? How am I going to price against this new branded product hitting the shelves this month? They’ve got great messaging. We have to take ours up a notch. Maybe we need to do more on TikTok. And what about this new Italian sausage startup? They’re getting a ton of traction. Maybe we need to be thinking about our next generation sausage. And, for God’s sake, why are … [Read more...] about The Data Headache
