Brand strategists at a leading U.S. protein company were faced with a dual challenge: assessing performance and ROI on their marketing investments while maintaining flexibility to apply new strategies as media budgets increased. Big Chalk’s Marketing Mix on Demand service – leveraging advanced data modeling and the experience of Big Chalk’s seasoned analysts – identified the highest (and lowest) media ROIs and set the protein company up to make better media investments on a go-forward … [Read more...] about Protein Company Draws on Marketing Mix Data to Improve Media Strategy
Case Studies
When a well-known national retailer decided to reposition its brand, they recognized that access to the right analytics and tracking would be critical to measuring success. They called Big Chalk. Big Chalk has become the standard-bearer for evolving the discipline of Brand Health measurement and application. The Big Chalk team crafted custom data collection tools purpose-built to monitor consumers’ shifts in brand perception and alignment with the brand’s new focus. Big Chalk’s Brand Health … [Read more...] about Brand New – Big Chalk Delivers On-Track Results for National Chain
