Embracing the Complexity and Maturing Data Landscape Dear CPG Category Managers & Consumer Insights experts, let's raise a toast to your superhero powers in navigating the ever-evolving, data-driven world of consumer packaged goods. But even superheroes need sidekicks, and that's precisely what we're going to discuss today. You see, it's not your fault that you can only sometimes keep up with the needs of your business on your own. The CPG landscape is a complex maze of shifting data … [Read more...] about The CPG Category Manager / Consumer Insights Conundrum: Why Going Solo Doesn’t Always Cut It
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We believe today’s market demands extreme efficiency. As such, we don’t sell expensive talent, we offer agile, fractional access to capability, smarts, and skills. Which means if you’re working with a Big Chalk marketing consultant, but find you also need a data engineer, it’s a simple, streamlined pivot. Our deep bench of experienced consultants, for instance, are skilled in taking data and turning it into the So What and Now What that drives high quality storytelling. This can be a boon for … [Read more...] about The Power and Efficiency of Expertise on Demand
