Marketing Mix Modeling (MMM) has never been faster, cheaper, or easier to execute -- but as executives are being held more and more accountable for their marketing spends, Big Chalk is seeing more … [Read more...] about Marketing Mix: The Dumb Mistakes Smart People Make
Media Strategy
With the world economy in flux and tremendous uncertainty heading into the 2025 media buying season, CMOs and budget holders are trying to place bets the best they can. To provide some guidance … [Read more...] about Media ROI Benchmarks, Q1 2025
As economic uncertainty looms, CFOs and CMOs face tough decisions about media budgets. Should they cut spending to protect margins, or would that do more harm than good? Big Chalk’s latest report, … [Read more...] about Managing Media Budgets in Recessions: What the Numbers Say
Did your Super Bowl ad score big—or fumble? As a sports fan, your take on last week’s Super Bowl blowout likely depends on whether you were rooting for Philadelphia or Kansas City. But as a … [Read more...] about Super Bowl 2025: Brand Awareness & Attribution
What metrics and measures do CMOs and brand planners have at their disposal to quickly and tangibly measure the success of a Super Bowl ad investment? While a Marketing Mix study is – and likely … [Read more...] about Super Bowl Ad Effectiveness
Prior Big Chalk research shows college sports are a smart brand investment. In 2024, college sports viewership and engagement is primed for substantial growth, offering lucrative … [Read more...] about College Sports Audience Opportunities
Despite huge changes in the college sports landscape, Big Chalk forecasts a significant increase in audience engagement with college sports in 2024. College football engagement, specifically, may see … [Read more...] about College Sports Media: Where Brand Investments Score Big
As 2023 settles in, and the state of the U.S. economy remains anything but predictable, marketers and brand managers are searching for safety and reliability with their media investments. Which media … [Read more...] about Show us the Money! Media ROI Benchmarks Year End 2022
Brand strategists at a leading U.S. protein company were faced with a dual challenge: assessing performance and ROI on their marketing investments while maintaining flexibility to apply new strategies … [Read more...] about Protein Company Draws on Marketing Mix Data to Improve Media Strategy
