U.S. college sports fans watched 11.4 events in 2025, up notably from 9.5 in 2024. We are forecasting they will watch 12.4 events in 2026. These fans offer a unique opportunity for brands; 44% of … [Read more...] about Perceptions of College Sports: Brands that Won in 2025; Opportunities in 2026
Sports Marketing
While it may not be easy to find cheap CPMs anymore, women's college sports still offer brands some hidden opportunities when it comes to sponsorships and media investments. Fans of the women's … [Read more...] about The Hidden Value of Women’s College Sports
U.S. college sports fans watched 11.4 events on average in 2025, up notably from 9.5 in 2024. In 2026 Big Chalk expects average viewing to reach 12.4 events per fan – with the College Football … [Read more...] about Perceptions of College Sports: Impact on Streaming TV, 2026
CPG brands, by nature, need to reach across American subcultures and mass-market their wares to everyone – and the Super Bowl is the last large-scale, cross-culture event through which to do … [Read more...] about Super Bowl 2026 – CPG Brand Statistics
Half of the fun of the Super Bowl is watching the ads, and half the fun of watching the ads – if you work in the advertising industry – is scoring them and declaring which brands won big and which … [Read more...] about Super Bowl 2026 Advertising Attribution
Half of the fun of the Super Bowl is watching the ads, and half the fun of watching the ads – if you work in the advertising industry – is scoring them and declaring which brands won big and which … [Read more...] about Super Bowl 2026 Unaided Brand Awareness
Maybe it was the expanded college football playoff; maybe it was the Caitlin Clark effect, but college sports attracted more viewers in 2024. The product attracted more casual fans, and the brand … [Read more...] about Perceptions of College Sports 2025
Did your Super Bowl ad score big—or fumble? As a sports fan, your take on last week’s Super Bowl blowout likely depends on whether you were rooting for Philadelphia or Kansas City. But as a … [Read more...] about Super Bowl 2025: Brand Awareness & Attribution
What metrics and measures do CMOs and brand planners have at their disposal to quickly and tangibly measure the success of a Super Bowl ad investment? While a Marketing Mix study is – and likely … [Read more...] about Super Bowl Ad Effectiveness
