As 2023 settles in, and the state of the U.S. economy remains anything but predictable, marketers and brand managers are searching for safety and reliability with their media investments. Which media are showing positive returns in the wake of fluctuating CPMs and fickle consumer spending? Download our report on ROI benchmarks across various marketing channels to find out. … [Read more...] about Show us the Money! Media ROI Benchmarks Year End 2022
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We believe today’s market demands extreme efficiency. As such, we don’t sell expensive talent, we offer agile, fractional access to capability, smarts, and skills. Which means if you’re working with a Big Chalk marketing consultant, but find you also need a data engineer, it’s a simple, streamlined pivot. Our deep bench of experienced consultants, for instance, are skilled in taking data and turning it into the So What and Now What that drives high quality storytelling. This can be a boon for … [Read more...] about The Power and Efficiency of Expertise on Demand
8:30 AM.PRODUCT MANAGER’S OFFICE.SECOND CUP OF COFFEE.PANIC SETTING IN. Hot dogs! How can there be so many problems with hot dogs? How am I going to price against this new branded product hitting the shelves this month? They’ve got great messaging. We have to take ours up a notch. Maybe we need to do more on TikTok. And what about this new Italian sausage startup? They’re getting a ton of traction. Maybe we need to be thinking about our next generation sausage. And, for God’s sake, why are … [Read more...] about The Data Headache
Digital marketing leaders struggle to use data and analytics to influence decisions. They must continuously draw on insights to drive an informed strategy. — Gartner To develop a successful data strategy, we start with basic questions. Because before you get to answers, you need to know if you’re asking the right questions. Once we understand these, we help you navigate the flow of having the right people in the right place, solving the right problems. And it’s all done through a simple, … [Read more...] about 9 Questions to Inform Your Data Strategy
