CPG Marketers, listen up because I’m about to reveal a secret to you. The way you’re operating right now. It’s as outdated as a fax machine. That’s right, I said it. But don’t worry; we’re not here to make you feel bad. Instead, we’re here to help you evolve into the marketing superhero you were always meant to be. Fret not, Big Chalk’s got your back.
At Big Chalk, we don’t just think outside the box. We blow the box up and create something entirely new. And we want to share our experienced insights with you. So over the next few weeks, we’ll be serving up a series of posts that explore possible futures (PFs).
I’m not saying we have a crystal ball or anything, but we do believe we have some directional relevance that will blow your mind. And hey, we’re not the only ones with a creative spark. We want to hear from you too! So, dust off those crystal balls, and let’s have a conversation about the brave new world of marketing.
Trust me, the future is bright. But you need to be brave enough to seize it. And Big Chalk is here to guide you every step of the way. Are you ready to push the envelope and become the marketing superstar you were always meant to be? Let’s do this!
When a Bot Becomes Your Best Friend:
Are you tired of having to talk to people who don’t really get you? Or being frustrated at not being able to get at the insights you know are out there. Do you ever wish you had a friend who always knew what you wanted and needed, even before you did? Well, get ready to meet your new BFF: AI. A PF came to me while reading “Enterprise use cases for GPT-3: How to chat with your own data” on https://www.datasciencecentral.com/. I propose that in the near future, CPG marketers will be chatting up their data like it’s their best friend. And why not? When AI can tell you everything you need to know about your customers and their preferences, macro and micro trends, or simple ad-hoc reporting. It’s almost like having a friend who knows all your deepest, darkest secrets.
But what does this new world look like? Imagine a world where marketers can ask questions with natural language and get real-time insights into customer behavior and trends. A world where they can create personalized experiences for customers that feel like they’re hanging out with a friend who truly gets them. By leveraging AI, CPG marketers can upgrade their friendships and marketing game all at once. Prediction: typing the question “what was that due to” will become the most common question asked.
But it’s not just about the numbers. AI may be able to correlate syndicate data with exogenous data like weather or current events and real-time customer sentiment, giving marketers even more insights into their customers and their behaviors. This means they can make informed decisions on the fly and create experiences that feel almost psychic.
Marketer to AI BFF: My sales of Crunchy Widgets really spiked for the last three weeks; what was that due to?
AI BFF: Well, first of all, great question. There are a couple of interesting things that happened. There was a Tic Tok challenge that went viral, and it featured Crunch Widgets” peaking at 10M views. Also, There was a hurricane in the southeast US, and Crunch Widgets are particularly popular in that region as well as being shelf stable; those two events most likely contributed to the spike. Where would you like to dig in?
From near time to real-time, AI is changing the game for CPG marketing. It’s not just about data-driven decision-making; it’s about real-time decision-making. With AI-powered tools, marketers can keep up with their customers and create experiences that truly resonate.”
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