Unlock Growth Opportunities
Custom Insights & Analytics
Big Chalk develops research studies and advanced modeling solutions to help brands and retailers unlock growth opportunities and/or manage risk. Every client challenge is unique. Big Chalk’s data scientists and marketing analysts specialize in an array of techniques to optimize research for your unique needs.
Custom Consumer Research
No two brands or products are alike, and the Big Chalk team of survey experts create unique instruments tailored to specific business questions that can’t be answered with off-the-shelf research. Big Chalk’s access to the world’s largest consumer and B2B audience panels allows us to pinpoint specific audiences to study. Our decades of experience in survey design and survey data analysis help you maximize what you learn from your research.
Our custom research delivers actionable insight into:
- Brand perception
- Audience behaviors
- Market segmentation and white-space opportunity
- Product features & functionality testing
All custom research adheres to Big Chalk’s “So What? Now What?” research philosophy: If the research can’t grow your business, we shouldn’t bother doing it.
Forecasting
Enhance your foresight and boost confidence with your short-term & long-term marketing plans via Big Chalk’s forecasting solution. By leveraging expert predictive analytics, coupled with AI/machine-learning capabilities, our solution generates impactful insights spanning the entire enterprise, business units, geographies, and products that matter to your long-term business health.
Tangible benefits of adopting Big Chalk’s advanced forecasting solutions include:
- Enhanced investor confidence, leading to greater stability in share prices
- Reduction in production waste and losses through advanced forecasting based on consumer trends
- Swift identification and response to emerging market opportunities
- Improved investment efficiency with integrated scenario analysis in modeling and forecasting
- Streamlined processes enabling resource reallocation for value-added analysis
Maximize your business foresight and optimize outcomes with Big Chalk’s advanced forecasting capabilities.
Concept Testing
Concept testing is crucial to successfully launch new products or reposition a brand. This important research enables effective resource planning and workstreams for subsequent concept enhancements and guides a successful launch strategy.
Concept testing allows you to:
- Identify a product’s features and functionality that generate the highest purchase intent and overall appeal or identify the elements of a brand that create the strongest engagement with consumers
- Quantify consumers’ perspectives on price, including their willingness to pay and their changes in demand at different price points
- Deep dive into specific product attributes, such as taste, quality, value, uniqueness, environmental friendliness, and more
- Isolate the messaging and creative themes that will drive the most engagement with your brand
- Gain insights into respondents’ preferences and concerns about your product concept through their open-ended feedback
Identify the winning concept for your business!
Loyalty Analytics
Uncover insights about your consumers’ purchasing behavior including consumption motivations & dynamics, frequency, and size of purchase. Big Chalk’s expertise in creating custom segments inside your consumer data set enables your marketing team to better design programs, target offers, and measure the impact (and ROI).
Our loyalty analytics solution allows you to:
- Identify the consumers loyal to your brand
- Craft strategies that keep your most loyal consumers, well.. loyal to your brand
- Find ways to convert switchers into loyalists
- Convert the low users to medium users and the medium users to heavy users
- Design targeted digital marketing initiatives against your segments that matter, or segments that have the most opportunity
Leveraging consumer loyalty minimizes the need for costly acquisition efforts and taps into the organic, trusted nature of customer recommendations.
Data Engineering & Integration
We employ cutting-edge data integration technology and advanced AI/ML techniques to cleanse and transform all enterprise data, irrespective of its format or function, consolidating it into a single, reliable repository for cohesive analysis. Our integration methodologies are iterative, scalable, and easily comprehensible, ensuring seamless data management and analysis.
Technologies We Work With
Keeping pace with the abundance of data engineering software and integration tools can be overwhelming. Our consultants simplify this process, aiding in tool selection within your data architecture. This enables your teams to efficiently develop data flows, delivering trusted data to the decision makers faster.
- Data Visualization and Business Intelligence: Tableau, Power BI, Looker, Apache Superset
- Cloud Platforms: Azure, AWS, Google Cloud
- Data Warehousing: Snowflake, Amazon Redshift, Google BigQuery, Azure Synapse
- Programming Languages: Python, R, SQL
- ETL/ELT Tools: FiveTran, Stitch, Airbyte, Talend, dbt(data build tool), Apache Spark
- Data Orchestration and Workflow Automation: Apache Airflow, Prefect
- Stream Processing: Apache Kafka, Apache Flink
- Data Cataloging and Metadata Management: Alation, Microsoft Purview, AWS Glue Catalog, Google Dataplex
