Empowering Success at Retail
Big Chalk Emerging Brands Solutions
Growing your emerging brand is hard … winning with retailers is even harder. Big Chalk understands the challenges you face, providing expert insight & analytic support to help emerging brands win.
Before a Buyer says yes, they need answers:
- Beat the odds and get on-shelf at key retailers
- Prepare for customer meetings
- Build easy-to-use Dashboards and Tools to improve business insights
- Evaluate and Optimize your promotional programs
- Refine your Pricing Strategy
- Gain an “Expert Partner” to be your “inside consultant”
- Or more … we remain flexible and ready to help based on YOUR needs
Emerging Brands Launch & Growth Toolkit
The Emerging Brands Launch & Growth Toolkit gives you retailer-ready evidence to answer every buyer’s hardest question before they ask – gaining shelf space through consumer-led insights, not hope.
The Challenge
Retailers don’t need more products. They need proof of who is going to win.
30,000 new product launches compete for 1,500 shelf spots each year. Retailers protect that real estate fiercely.
Before a Buyer says yes, they need answers:
- Why does this product exist?
- What unmet consumer need does it address?
- Who is the consumer – and do they buy this category
in my store? - What are consumers willing to pay?
- How will you drive sales velocity for the category and your brand?
The Toolkit
Four modules. One complete retailer pitch.
Each module answers a specific set of buyer questions with consumer-based data.
Attribute Testing
- “Scores” product features that validate brand with consumer
- Shows how brand “stands out” in category for consumer
- Informs retailer why this product wins with consumers
Packaging Testing
- Justifies packaging choices in consumer preference
- Demonstrates the trade-off value consumers will make
- Retailer will know why specific elements of packaging drive consumer choice
Price Testing
- Provide insights into brand price sensitivity and consumer’s willingness to pay
- Justify recommended selling price to the retailer, based on consumer response to all brand attributes
Target Consumer & Marketing
- Who is the brand’s target consumer
- How these consumers align with the retailer and meet unique consumer needs in the category
- Why proposed marketing plan will drive sales velocity
What You Get
At the end of the 6-week project.
Everything you need to walk into a retailer meeting with confidence.
Retailer-Ready Presentation Slides
You can drop directly into your pitch deck
8 Hours of Consulting Support
To refine your story and derive additional value
Full Source Data From the Research
Available for incremental insights
Get Started With Our Emerging Brands Launch & Growth Toolkit
The Emerging Brands Launch & Growth Toolkit from Big Chalk gives you the consumer research, pricing insights, and retailer-ready materials to walk into your next pitch with confidence.
Customized Insights To Help Grow
Data-Driven Solutions for Emerging Brands
Leverage data to make smarter business decisions. Our team of analysts, data scientists and engineers can support your vision to grow the analytical capabilities of your organization. We use a systematic approach to scale long-term solutions, customized to fit your needs.
Reporting & Data Visualization
Empower employees throughout your organization with streamlined processes, automated reports, and dynamic dashboards of key business insights. We will help democratize your data and enable individuals to make impactful decisions and innovate based on the most accurate and available information.
Our reporting & data visualization services will help you:
- Effectively communicate complex data, including big data, to diverse audiences
- Identify and analyze patterns within datasets
- Precisely pinpoint actionable insights
- Streamline processes by integrating and automating data sets
- Facilitate data discovery and empower self-service analytics
- Enhance data quality and ensure accuracy
- Accelerate decision-making processes with intelligent insights
Custom Dashboards
We get to know your business, KPIs, and business drivers to design intuitive dashboards and interactive reporting allowing you to monetize or realize your data in new ways.
Additionally, we conduct thorough health assessments on existing implementations and provide recommendations to enhance performance and elevate reporting standards.
Key Benefits
- Get a clear overview of your business in one place, eliminating the need to navigate between multiple reports
- Tailor to your needs: customize your dashboard by selecting the metrics and data points relevant to your business objectives and arrange them intuitively to suit your preferences
- Stay on top of your performance: receive updates as needed to stay abreast of your store’s performance, empowering you to make timely and informed decisions
Examples of custom dashboards:
- Sales performance and trends: track your sales and see which products are selling the best, and where the opportunities are
- Assortment opportunities / optimization: Compare your assortment in a select retailer to competition and the comparable remaining market to uncover distribution opportunities and risks
- Price / Promo opportunities / optimization: use weekly, lowest-level retailer data at promoted product group (PPG) level to show detailed post promotion metrics. Merge with internal data to show true return on trade investment (ROI).
- Customer insights: analyze your customer data to see where they’re coming from, what they’re buying, and how often they’re making purchases
- Inventory management: keep track of your inventory levels, product turnover rates, and profit margins to make informed decisions about what products to stock and when to reorder
- Marketing performance: monitor the success of your marketing campaigns and see which channels are driving the most traffic and sales
- Employee and region performance against goals: monitor the performance of your sales teams and others to see who’s performing well against company goals and who needs additional support
Why Big Chalk?
The right experts in your corner –
Big Chalk in collaboration with Road 2 Retail.
Deep Domain Experience
Expert focus on emerging, growth, and challenger CPG brands entering or expanding in retail.
Strong Analytics, Proven ROI
Consumer-led insight grounded in the kind of practical decision-making retailer and brand teams actually need.
Actionable in Weeks
A sharper, faster, and cost-efficient path from questions to answers to retailer-ready materials.
We’d Love to Hear More about Your Brand
Contact us at: emergingbrandswin@bigchalk.co
