Accelerate Sales and Drive Profit
Pricing Strategy On Demand
Get the advanced, account-level pricing and promotion strategy you need to accelerate sales and drive profit!
Welcome to the next generation of pricing strategy analytics, powered by NorthLight Gazelle. Big Chalk’s Pricing Strategy on Demand solution brings you the latest in modeling and scenario-planning tools, transforming how you manage pricing and promotion decisions.
This AI-powered solution revolutionizes pricing and promotion analytics with custom modeling and remodeling that scales up or down as market conditions change, and with real-time scenario planning that provides clients bespoke account plans almost instantly. The scalability and flexibility of the NorthLight Gazelle platform allow Big Chalk to deliver full-category models at brand- or PPG-level price points.

Our pricing solution captures shifts in competitive pricing, going beyond just the manufacturer’s own products.
Big Chalk’s expertise in complex data harmonization and model prep work, combined with NorthLight Gazelle’s superior technology, allow clients to bring critical elasticity capabilities in-house, enabling faster pricing decisions and more compelling retailer sell-in stories.
Why Pricing Strategy on Demand is Better
Speed to insights & modeling flexibility drive incremental growth to the top and the bottom lines, compared to traditional pricing strategy approaches. Big Chalk’s Pricing Strategy on Demand is:
Fast!
Full set of predictive analytics delivered less than a day after data harmonization and model setup.
Unique to Your Business!
Models and analytics are completely customizable to a client’s specific needs.
A Platform that Promotes Self-Reliance!
Clients can run sophisticated pricing analytics from their desktop and share tools access with their teams.

Key Features
Exceptional Speed
AI based custom models deliver pricing coefficients & insights in minutes.
Scalability
Cloud based modeling for all products in an entire category across all levels within minutes.
Unprecedented Customization
Customizable models & insights for your business, updated when you need them.
Self-reliance & Autonomy
Self-generate unrestricted model updates & reporting to share with your team and customers.
Granularity
Models and reporting available at UPC, PPG, RMA and/or account-level.

