Brand strategists at a leading U.S. protein company were faced with a dual challenge: assessing performance and ROI on their marketing investments while maintaining flexibility to apply new strategies as media budgets increased. Big Chalk’s Marketing Mix on Demand service – leveraging advanced data modeling and the experience of Big Chalk’s seasoned analysts – identified the highest (and lowest) media ROIs and set the protein company up to make better media investments on a go-forward basis.
By looking at each investment uniquely, while mathematically modeling costs and sales across all investments in total, Big Chalk helped the company reallocate its marketing spend. By shifting ad spend from non-performing channels to those with proven results, the client realized significantly greater efficiency from its investments and freed up budget to take the brand in new directions.
Because of the automation Big Chalk employs during the data collection and harmonization processes associated with modeling, the team was able to deliver these results at project costs 30% less than price quotes the protein brand obtained from other analytics firms.
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Big Chalk’s team took a complex process, made it easy for us to understand, and helped us apply the results in practical, functional ways.Director, Consumer Insights, major protein brand