Are you and your team versed enough with the innovation, science, and technology of data analytics necessary to develop a comprehensive data strategy that will drive the continued success of the products in your company? The data says probably not. According to research from Retail Info Systems News in their 2023 Retail and Consumer Goods Analytics Study report: Ostriching is not a sustainable strategy. Frankly, anyone ignoring the need for a data strategy should feel … [Read more...] about Data Strategy 2023: Navigating Complexity in Retail & CPG Analytics
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Possible Futures Part 2 To Read Part 1 click here The other day, my accountant informed me I had to send a tax document via fax to the state for swift processing. She says this without any pause as if it were given that I still owned a fax machine. Hold on. What? Fax? Really? I don't even have a landline. I mean, I do own a 35mm camera with half a roll of used film, but that's only because I find it somewhat amusing, and I keep promising myself I'll have it developed. BUT, it got me … [Read more...] about Towards Real-Time Analytics: Transforming Consumer for a Competitive Edge
CPG Marketers, listen up because I'm about to reveal a secret to you. The way you're operating right now. It's as outdated as a fax machine. That's right, I said it. But don't worry; we're not here to make you feel bad. Instead, we're here to help you evolve into the marketing superhero you were always meant to be. Fret not, Big Chalk's got your back. At Big Chalk, we don't just think outside the box. We blow the box up and create something entirely new. And we want to share our … [Read more...] about CPG Research and Analytics, Change is Happening. Let’s Talk About Possible Futures Part 1
Embracing the Complexity and Maturing Data Landscape Dear esteemed CPG Category Managers and Consumer Insights connoisseurs, let's acknowledge your exceptional prowess in steering through the ever-evolving, data-driven world of consumer packaged goods. However, even the most accomplished professionals require support, and that's precisely our focus today. The CPG landscape, with its labyrinth of fluctuating data sources and intricate business questions, calls for collaboration. It's time to … [Read more...] about The CPG Category Manager / Consumer Insights Conundrum: Why Going Solo Doesn’t Always Cut It
We believe today’s market demands extreme efficiency. As such, we don’t sell expensive talent, we offer agile, fractional access to capability, smarts, and skills. Which means if you’re working with a Big Chalk marketing consultant, but find you also need a data engineer, it’s a simple, streamlined pivot. Our deep bench of experienced consultants, for instance, are skilled in taking data and turning it into the So What and Now What that drives high quality storytelling. This can be a boon for … [Read more...] about The Power and Efficiency of Expertise on Demand
8:30 AM.PRODUCT MANAGER’S OFFICE.SECOND CUP OF COFFEE.PANIC SETTING IN. Hot dogs! How can there be so many problems with hot dogs? How am I going to price against this new branded product hitting the shelves this month? They’ve got great messaging. We have to take ours up a notch. Maybe we need to do more on TikTok. And what about this new Italian sausage startup? They’re getting a ton of traction. Maybe we need to be thinking about our next generation sausage. And, for God’s sake, why are … [Read more...] about The Data Headache
Digital marketing leaders struggle to use data and analytics to influence decisions. They must continuously draw on insights to drive an informed strategy. — Gartner To develop a successful data strategy, we start with basic questions. Because before you get to answers, you need to know if you’re asking the right questions. Once we understand these, we help you navigate the flow of having the right people in the right place, solving the right problems. And it’s all done through a simple, … [Read more...] about 9 Questions to Inform Your Data Strategy
When a well-known national retailer decided to reposition its brand, they recognized that access to the right analytics and tracking would be critical to measuring success. They called Big Chalk. Big Chalk has become the standard-bearer for evolving the discipline of Brand Health measurement and application. The Big Chalk team crafted custom data collection tools purpose-built to monitor consumers’ shifts in brand perception and alignment with the brand’s new focus. Big Chalk’s Brand Health … [Read more...] about Brand New – Big Chalk Delivers On-Track Results for National Chain
