Embracing the Complexity and Maturing Data Landscape Dear CPG Category Managers & Consumer Insights experts, let's raise a toast to your superhero powers in navigating the ever-evolving, data-driven world of consumer packaged goods. But even superheroes need sidekicks, and that's precisely what we're going to discuss today. You see, it's not your fault that you can only sometimes keep up with the needs of your business on your own. The CPG landscape is a complex maze of shifting data … [Read more...] about The CPG Category Manager / Consumer Insights Conundrum: Why Going Solo Doesn’t Always Cut It
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8:30 AM.PRODUCT MANAGER’S OFFICE.SECOND CUP OF COFFEE.PANIC SETTING IN. Hot dogs! How can there be so many problems with hot dogs? How am I going to price against this new branded product hitting the shelves this month? They’ve got great messaging. We have to take ours up a notch. Maybe we need to do more on TikTok. And what about this new Italian sausage startup? They’re getting a ton of traction. Maybe we need to be thinking about our next generation sausage. And, for God’s sake, why are … [Read more...] about The Data Headache
