Possible Futures Part 2 To Read Part 1 click here The other day, my accountant informed me I had to send a tax document via fax to the state for swift processing. She says this without any pause as if it were given that I still owned a fax machine. Hold on. What? Fax? Really? I don't even have a landline. I mean, I do own a 35mm camera with half a roll of used film, but that's only because I find it somewhat amusing, and I keep promising myself I'll have it developed. BUT, it got me … [Read more...] about Towards Real-Time Analytics: Transforming Consumer for a Competitive Edge
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We believe today’s market demands extreme efficiency. As such, we don’t sell expensive talent, we offer agile, fractional access to capability, smarts, and skills. Which means if you’re working with a Big Chalk marketing consultant, but find you also need a data engineer, it’s a simple, streamlined pivot. Our deep bench of experienced consultants, for instance, are skilled in taking data and turning it into the So What and Now What that drives high quality storytelling. This can be a boon for … [Read more...] about The Power and Efficiency of Expertise on Demand
When a well-known national retailer decided to reposition its brand, they recognized that access to the right analytics and tracking would be critical to measuring success. They called Big Chalk. Big Chalk has become the standard-bearer for evolving the discipline of Brand Health measurement and application. The Big Chalk team crafted custom data collection tools purpose-built to monitor consumers’ shifts in brand perception and alignment with the brand’s new focus. Big Chalk’s Brand Health … [Read more...] about Brand New – Big Chalk Delivers On-Track Results for National Chain
