PRODUCT MANAGER’S OFFICE.
SECOND CUP OF COFFEE.
PANIC SETTING IN.
How can there be so many problems with hot dogs? How am I going to price against this new branded product hitting the shelves this month? They’ve got great messaging. We have to take ours up a notch. Maybe we need to do more on TikTok. And what about this new Italian sausage startup? They’re getting a ton of traction. Maybe we need to be thinking about our next generation sausage. And, for God’s sake, why are my inventory numbers fluctuating so much in these different reports?
If I see another data set, I’m going to scream. Nielsen, Numerator, NPD, 84.51, Walmart Luminate, Costco, Amazon, Google, 1010data, Fetch, our manufacturing people, our ad agency, and all of these custom surveys. None of them talk to each other! Different front end interfaces, different classifications, different measurements…it’s like trying to read hieroglyphics!
Two dozen data sets. Two dozen interfaces. Two dozen definitions of a hotdog. And now I am being “asked” to lay two people off today. You know what? I’m just going to pick one report and forget about everything else. I hope I pick the right one.
I need more coffee.
These days, no one is wanting for more data. Certainly no one in Consumer Packaged Goods.
But even though we’re deluged by BI, AI, ML, and complex modeling, there’s still a gaping hole in CPG.
So you have all of this data. So what? Reports don’t really tell you what to do. And good luck finding someone in the analytics industry to help you. Most companies are all about selling you product and not at all about helping you use it.
Here’s the thing: data and technology are enablers. They’re not the end game. The end game is somebody taking all of your data and through technology finding that aha!
You don’t need more data or technology. You need people working smarter.
Of course, smart people are expensive. And you probably don’t have budget for that kind of headcount.
We have a different idea. Big Chalk believes the future of the industry is in bringing in smart, experienced CPG Subject Matter Experts that understand your business and your industry.
The model provides expert white glove service, allowing you access to the breadth and depth of an entire network, all on demand.
These experts are there when need them, and only when you need them. It could be one person or several people with a specific expertise, but you’ll always have the ideal team to address your perplexing business challenges – all under one roof without unneeded staff floating around. If you only require someone for one critical question, our subject matter expert will only be there for as long as it takes to answer the question. It’s expertise, on-demand.
Today in the CPG industry, it’s important to be data and technology integrated and agnostic. There’s just too much information from too many disparate sources to be limited by a proprietary model.
At Big Chalk, we don’t sell data, we don’t sell technology. Because of our deep experience, we can work with any data set, with any vendor. We integrate it all, because that’s what we’ve been doing for years. Big Chalk was born out of CPG. It’s in our blood.Share this on