We believe today’s market demands extreme efficiency. As such, we don’t sell expensive talent, we offer agile, fractional access to capability, smarts, and skills. Which means if you’re working with a Big Chalk marketing consultant, but find you also need a data engineer, it’s a simple, streamlined pivot.
Our deep bench of experienced consultants, for instance, are skilled in taking data and turning it into the So What and Now What that drives high quality storytelling. This can be a boon for marketing initiatives, including brand opportunity analysis, market trends, innovation tracking, and concept testing. For sales, this analysis informs retailer opportunity, competitive tracking, category management, and shopper insights.
Our reporting SMEs bring your disparate reporting to life, through automation and intuitive end-user inspired interfaces. That means you spend less time generating the report, and more time acting on it. The result is superior executive dashboards, period reporting, cross-functional report integration, report automation, data warehouse development, and data management.
Finally, our analytics teams are led by highly skilled data scientists and engineers, who leverage today’s forward-thinking data mining and integration approaches, methodologies, and tools to develop advanced models that drive action. Additionally, our insights leads engage as business translators, delivering market mix, predictive, and propensity modeling, as well as price elasticities, forecasting, and sales effectiveness.
The model provides white glove service, allowing you access to each of these experts, all on demand. It could be one person or several people with a specific expertise, but you’ll always have the ideal team to address your perplexing business challenges – all under one roof without unneeded staff floating around. Expertise, on-demand.Share this on