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Interest in college sports is on the rise, report says

Interest in college sports is on the rise, report says

March 5, 2024
Alyssa Meyers, Reporter, Marketing Brew

College athletes and the sports they play are getting even more popular.

University of Iowa basketball star Caitlin Clark’s autograph has been in high demand ahead of March Madness, and college football is quite literally worth billions—ESPN is reportedly paying $1.3 billion per year for the media rights to the College Football Playoff.

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