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In the News

3 Takeaways: Reuters Strategic Marketing Spotlight

December 18, 2024
KSM Media Staff

KSM’s EVP, Business Strategy & Planning Allison Shaffron recently took the stage at Reuters 2023 Strategic Marketing summit alongside our partner Rick Miller from Big Chalk Analytics (BCA). … [Read more...] about 3 Takeaways: Reuters Strategic Marketing Spotlight

In the News

How RTO FOMO has finally set in for younger workers

September 11, 2024
Hailey Mensik

Office attendance is up significantly since about a year ago, with most workers now back a couple days a week in hybrid arrangements. But some people are still working entirely remotely — and they’re … [Read more...] about How RTO FOMO has finally set in for younger workers

In the News

The job search can be a nightmare for single parents. Here’s how employers can make it easier

Hint: Flexibility is very important. September 4, 2024
Paige McGlauflin, Reporter, HR Brew

Looking for a new job is often characterized as being a full-time endeavor. The same goes for raising children. So it’s no wonder that single parents report struggling with balancing both. … [Read more...] about The job search can be a nightmare for single parents. Here’s how employers can make it easier

In the News

Q2 illustrates a tough new normal for restaurants, with no end in sight

August 9, 2024
Alicia Kelso, Executive editor, Nation's Restaurant News

Several chains turned negative, some for the first time since the pandemic, as restaurant spending declined in favor of grocery spending Anyone else remember the throes of the Great Recession, when … [Read more...] about Q2 illustrates a tough new normal for restaurants, with no end in sight

In the News

Inflation Hasn’t Stopped People From Dining Out (Yet)

July 23, 2024
John McDermott

Economic signals show that consumers may soon pull back on restaurant spending due to high prices. Consumer spending on dining out has remained flat over the past year despite higher prices due to … [Read more...] about Inflation Hasn’t Stopped People From Dining Out (Yet)

In the News

College football postseason sponsors have ‘exceptional’ unaided brand recall: report

March 26, 2024
Alyssa Meyers, Reporter, Marketing Brew

College football fans may never forget the final score from certain January match-ups. They may also be able to recall the names of the brands that showed up in some of those games. Many major … [Read more...] about College football postseason sponsors have ‘exceptional’ unaided brand recall: report

In the News

Interest in college sports is on the rise, report says

March 5, 2024
Alyssa Meyers, Reporter, Marketing Brew

College athletes and the sports they play are getting even more popular. University of Iowa basketball star Caitlin Clark’s autograph has been in high demand ahead of March Madness, and college … [Read more...] about Interest in college sports is on the rise, report says

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