• Skip to main content
  • Skip to footer
chalkboard background

Results through collaborative expertise.

  • Services
    • CPG Consulting
    • Marketing Effectiveness
    • Pricing Strategy
    • Emerging Brands
    • Custom Insights & Analytics
  • About
  • Careers
  • Insights
  • Contact
Q2 illustrates a tough new normal for restaurants, with no end in sight

Q2 illustrates a tough new normal for restaurants, with no end in sight

August 9, 2024
Alicia Kelso, Executive editor, Nation's Restaurant News

Several chains turned negative, some for the first time since the pandemic, as restaurant spending declined in favor of grocery spending

Anyone else remember the throes of the Great Recession, when restaurant success was redefined to become “flat is the new up?” This reference seems especially relevant now on the tail end of second quarter earnings reports. One of the big takeaways from those reports so far is that they look an awful lot like that “flat is the new up” era.

Read Full Article
Share this on

In the News

Footer

Ready to Chalk? Let’s Talk

Get the conversation started and let’s discover Big opportunities.

Subscribe to Our Newsletter!

Be the first to access insights on consumer trends, brand and media strategy, and new releases – all designed for CPG, retail, and media leaders.

Become A Client Join Our Consultant Network Media Contacts
  • Services
    • CPG Consulting
    • Marketing Effectiveness
    • Pricing Strategy
    • Emerging Brands
    • Custom Insights & Analytics
  • About
  • Careers
  • Insights
  • Contact
Big Chalk logo

1570 Oak Ave., Suite 100
Evanston, IL 60201
info@bigchalk.co
+1 847-957-1861

Copyright © 2026 Big Chalk  |  Privacy Policy